Myrtle Beach, South Carolina, is more than just a coastal getaway—it’s home for Luke Malachi Whittaker. Growing up in this vibrant and family-friendly community shaped the values that define him today: hard work, integrity, and a deep appreciation for the people around him. From an early age, he knew he wanted to be a business owner, driven to create something that truly served his hometown.
That vision led him to launch Carolinas Under Pressure Washing, a company dedicated to restoring homes and businesses across Myrtle Beach to their cleanest and most beautiful state. What started as an idea quickly became a mission: providing high-quality services for those needing them most.
Overcoming Challenges and Building a Dream
Starting a business is never easy, and Luke faced one of the biggest hurdles any entrepreneur can encounter—lack of funds. Without the financial backing to get things off the ground, he had to rely on sheer determination, long hours, and the support of his community to build something from the ground up. “Myrtle Beach has taught me so many things,” he reflects. The town that raised him also became the foundation for his success.
Today, Carolinas Under Pressure Washing is more than just a one-man operation. With top-of-the-line equipment and a dedicated team of three full-time employees—all family—Luke has transformed his business into a trusted name in Myrtle Beach. While the industry has evolved, his passion for the work remains the same.
A Business with Heart
For Luke, the best part of his job isn’t just cleaning properties—it’s transforming them. Watching a home or local business go from dull and dirty to fresh and vibrant brings him immense satisfaction, but nothing compares to the smiles on his customers’ faces when they see the results.
One of his most cherished moments as a business owner happened by chance. While working in a neighborhood, he noticed a home desperately needing a wash. After speaking with the owner, an elderly woman named Sue, he learned she couldn’t afford the service. Without hesitation, Luke decided to clean her property for free. It wasn’t about money—it was about helping someone in need.
This story is just one example of why Luke’s company stands out. Carolinas Under Pressure Washing doesn’t just serve Myrtle Beach—it cares about its people.
The Struggles and Rewards of Entrepreneurship
Running a small business comes with its fair share of challenges. The long hours can be exhausting, but Luke stays motivated by thinking about the people who rely on his services. “The lives I have touched along the way keep me going,” he says.
Despite the difficulties, the rewards far outweigh the struggles. Providing for his family, working alongside loved ones, and giving back to the Myrtle Beach community makes every challenge worthwhile. His wife, Alex, plays a significant role in his journey, inspiring him to be the best version of himself every single day. “She makes me want to try my hardest,” he says.
Through it all, the best advice he’s ever received is simple yet profound: “Money is not everything.” While financial success is important, true fulfillment comes from positively impacting the people and places around him.
If he could offer his younger self one piece of advice, it would be this: “Be patient.” Success doesn’t happen overnight, and the road isn’t always easy. But as long as you keep pushing forward, growth will come.
Supporting Local and Keeping Myrtle Beach Beautiful
As a proud Myrtle Beach business owner, Luke is passionate about supporting other local businesses. His favorite spot? Rosie’s Italian Pizzeria—though he admits that choosing just one place is nearly impossible with all the amazing food the city has to offer.
Beyond just running his own business, Luke sees his work as a way to help shape Myrtle Beach’s future. Keeping the city clean, one home and business at a time, is his way of preserving its charm and beauty for generations to come.
Looking ahead, he would love to collaborate with Caffe Piccolo, another Myrtle Beach favorite known for its delicious food and inviting atmosphere.
And for anyone visiting Myrtle Beach, Luke has one must-see recommendation: the marsh. Whether you’re a local or just passing through, there’s something special about taking in the natural beauty that makes this place so unique.
A Legacy of Hard Work and Community
Luke Malachi Whittaker isn’t just a business owner—he’s a community leader, a hard worker, and someone who truly cares about the people around him. Carolinas Under Pressure Washing is more than just a service; it’s a commitment to making Myrtle Beach cleaner, brighter, and better for everyone.
His advice for anyone chasing their own dreams?
“Never give up, no matter how difficult it may seem. Keep moving forward.”
And that’s exactly what Luke does—one house, business, and act of kindness at a time.